Working with a PR agency delivers a lot of benefits. In recent years, there has been a significant shift from old-school marketing to a well-integrated marketing approach. Public relations is an important aspect of integrated marketing and it enables brands to reinforce their advertising message effectively and in an authentic way.
PR is a powerful management tool for businesses to reach their objectives and build their presence and brand image. However, publicity and PR are often neglected and underutilized, as companies are unsure about what public relations is and how they can benefit from it.
Increase the credibility of your brand
Publicity through PR gives your brand the credibility it requires, as content is more informative and authentic. Studies show that PR boosts credibility and visibility to the consumer market more than advertising alone.
PR attracts your target market
Public relations allows an easier approach to attracting and retaining a target market. A good article on your service or product offerings in a magazine or online can be more appealing and have a greater impact than traditional adverts in the same forum. Utilizing multiple sources of media from a public relations agency will help you communicate effectively and pass your key messages across to your target audience. It will also help you get closer to achieving your goals.
PR provides added value
With the right public relations agency, you can provide a unique touchpoint and add more value to your product offering; this will help you differentiate your brand from your competitors and put you at the forefront of your industry. PR can also add value by increasing the visibility of your services and products, personalizing your brand, building strong relationships, raising your profile and managing your reputation. PR can also help you increase your sales and add value to your clients through relevant case studies.
Long- and short-term lead generation
Using PR for media placement is great for creating exposure to quality leads. However, as time goes on, you will start to notice that there is still a lead from one media mention. Creating leads will come across frequently as customers and businesses stagger on public relations.
Build your brand image
A lot of people assume that public relations is all about promoting a special offer or item. This is a myth, as public relations drives your business towards growth. It also helps you become successful. When done right, public relations can create a more positive brand image in the mind of your clients that provides an alleyway to create better engagement for your company. A good brand image is a business investment that cannot be bought and will provide value to your business and brand and your customers as it helps shape various aspects of your business.
If you want to enjoy all the benefits illustrated above, it is important to find the right PR agency for your business. You need to work with an agency that understands your business and your strategic goals.
Written by Guest Contributor Michael Kendall